Intro

Jewel Friends, a casual puzzle game targeting the global market. The project focuses on driving user growth across major social platforms (TikTok, Meta, Instagram) through a high-frequency, creative-first marketing strategy.

Objective

Identify "visual hooks" within extremely short attention spans. Continuously optimize click-through rate (CTR) and conversion performance of creatives through visual refinement of game mechanics.

Challenge

Extremely rapid market feedback. A rapid production pipeline supporting large-scale, multi-version parallel testing needs to be established while maintaining visual quality.

Result

The rebrand brought renewed energy to the nonprofit’s mission. Website traffic increased by 48% in the first three months, and monthly donations grew by 22%. The new identity also helped secure two new institutional partners. Spreading the Word now presents itself with clarity, heart, and confidence.

Intro

Jewel Friends, a casual puzzle game targeting the global market. The project focuses on driving user growth across major social platforms (TikTok, Meta, Instagram) through a high-frequency, creative-first marketing strategy.

Objective

Identify "visual hooks" within extremely short attention spans. Continuously optimize click-through rate (CTR) and conversion performance of creatives through visual refinement of game mechanics.

Challenge

Extremely rapid market feedback. A rapid production pipeline supporting large-scale, multi-version parallel testing needs to be established while maintaining visual quality.

Result

The rebrand brought renewed energy to the nonprofit’s mission. Website traffic increased by 48% in the first three months, and monthly donations grew by 22%. The new identity also helped secure two new institutional partners. Spreading the Word now presents itself with clarity, heart, and confidence.

Intro

Jewel Friends, a casual puzzle game targeting the global market. The project focuses on driving user growth across major social platforms (TikTok, Meta, Instagram) through a high-frequency, creative-first marketing strategy.

Objective

Identify "visual hooks" within extremely short attention spans. Continuously optimize click-through rate (CTR) and conversion performance of creatives through visual refinement of game mechanics.

Challenge

Extremely rapid market feedback. A rapid production pipeline supporting large-scale, multi-version parallel testing needs to be established while maintaining visual quality.

Result

The rebrand brought renewed energy to the nonprofit’s mission. Website traffic increased by 48% in the first three months, and monthly donations grew by 22%. The new identity also helped secure two new institutional partners. Spreading the Word now presents itself with clarity, heart, and confidence.