Identity / Storytelling
STRATEGIC IDENTITY Design: T-RACER
STRATEGIC IDENTITY Design: T-RACER
A 3D mascot-led identity concept for campaign, social and digital brand communication.
A 3D mascot-led identity concept for campaign, social and digital brand communication.
Context
T-RACER exploring how a 3D mascot, character IP and structured visual system can build a more distinctive digital brand presence across social, promotional and campaign touchpoints.
Role & Scope
Concept direction, character/IP development, 3D styling, typography, layout and campaign asset design.
Design Focus
AI was used to accelerate early visual exploration, while the final direction was refined through design judgment, brand logic, composition and system thinking. The focus was to turn a character concept into a cohesive identity system rather than a standalone visual.
Outcome / Capability
This work demonstrates my ability to combine AI-assisted exploration with brand and visual system design, shaping character visuals and campaign assets into a scalable digital identity.
Identity / Storytelling
STRATEGIC IDENTITY Design: T-RACER
STRATEGIC IDENTITY Design: T-RACER
A 3D mascot-led identity concept for campaign, social and digital brand communication.
A 3D mascot-led identity concept for campaign, social and digital brand communication.
Context
T-RACER exploring how a 3D mascot, character IP and structured visual system can build a more distinctive digital brand presence across social, promotional and campaign touchpoints.
Role & Scope
Concept direction, character/IP development, 3D styling, typography, layout and campaign asset design.
Design Focus
AI was used to accelerate early visual exploration, while the final direction was refined through design judgment, brand logic, composition and system thinking. The focus was to turn a character concept into a cohesive identity system rather than a standalone visual.
Outcome / Capability
This work demonstrates my ability to combine AI-assisted exploration with brand and visual system design, shaping character visuals and campaign assets into a scalable digital identity.
Identity / Storytelling
STRATEGIC IDENTITY Design: T-RACER
STRATEGIC IDENTITY Design: T-RACER
A 3D mascot-led identity concept for campaign, social and digital brand communication.
A 3D mascot-led identity concept for campaign, social and digital brand communication.
Context
T-RACER exploring how a 3D mascot, character IP and structured visual system can build a more distinctive digital brand presence across social, promotional and campaign touchpoints.
Role & Scope
Concept direction, character/IP development, 3D styling, typography, layout and campaign asset design.
Design Focus
AI was used to accelerate early visual exploration, while the final direction was refined through design judgment, brand logic, composition and system thinking. The focus was to turn a character concept into a cohesive identity system rather than a standalone visual.
Outcome / Capability
This work demonstrates my ability to combine AI-assisted exploration with brand and visual system design, shaping character visuals and campaign assets into a scalable digital identity.