Identity

I began by animating key brand elements, using motion to explore a more fluid and modern feel.

Motion

This motion exploration helped evolve the brand’s visual tone, making it feel more vibrant and engaging.

Visual Development

From the core symbol—the game controller—I extracted and adapted it into a 3D narrative scene, turning it into a central visual element.

Expression

This evolved visual became the anchor for subsequent campaign designs, from hero imagery to event countdown visuals, ensuring a consistent thread across all marketing assets.

Identity

I began by animating key brand elements, using motion to explore a more fluid and modern feel.

Motion

This motion exploration helped evolve the brand’s visual tone, making it feel more vibrant and engaging.

Visual Development

From the core symbol—the game controller—I extracted and adapted it into a 3D narrative scene, turning it into a central visual element.

Expression

This evolved visual became the anchor for subsequent campaign designs, from hero imagery to event countdown visuals, ensuring a consistent thread across all marketing assets.

Identity

I began by animating key brand elements, using motion to explore a more fluid and modern feel.

Motion

This motion exploration helped evolve the brand’s visual tone, making it feel more vibrant and engaging.

Visual Development

From the core symbol—the game controller—I extracted and adapted it into a 3D narrative scene, turning it into a central visual element.

Expression

This evolved visual became the anchor for subsequent campaign designs, from hero imagery to event countdown visuals, ensuring a consistent thread across all marketing assets.